Mallorca Remains a Top Holiday Destination for Britons While Egypt, Malta, and Tunisia are Gaining Ground

According to recent data, leisure travel has experienced remarkable growth this year, with total sales rising by 12% and the average booking value increasing by 9% compared to 2024. This upward trend is noticeable across various regions, including the Mediterranean, where Mallorca remains a top choice for British holidaymakers. The report also highlights the shift in consumer behavior, emphasizing the importance of value over cost: ‘It’s not always about finding the cheapest available holiday but what offers the best value and how much extra value can I get with my budget.’