Apple Focuses on Launching Most Innovative Product

Dipanjan Chatterjee, vice president and principal analyst at Forrester, said that a thinner iPhone could stimulate migrations to the new model. ‘It’s been a while since we’ve seen any significant updates in the device’s design other than tepid incremental changes, and the Air’s novelty will likely prompt many iPhone 14, 15, and even 16 users to switch to the higher-end model,’ Chatterjee said. The slimmer phone could also serve as a stepping stone to an iPhone that folds like a book and would operate as a platform for an updated Siri, which likely won’t happen until next year, according to analysts. Samsung Electronics is on its seventh generation of foldable phones and Google, from Alphabet, is on its third generation, but Chatterjee estimates that they represent less than 2% of all phone sales and won’t grow beyond 5% ‘any time soon.’ A foldable phone is crucial for Apple to attract its customers in China, where consumers like foldable phones and the company has been losing market share, according to analysts. Historically, Cupertino, California-based Apple has received nearly a quarter of its total sales from the mid-price iPhone segment, said Gene Munster, managing partner at Deepwater Asset Management, which holds Apple shares.