The Korea Health Functional Food Association (KHFF) will be participating in Vitafoods Asia 2025, taking place from September 17 to 19 at the Queen Sirikit National Convention Center in Bangkok, Thailand. Under the slogan ‘K-Health W.A.V.E,’ KHFF will operate a promotional booth to showcase Korea’s health functional foods globally. The association aims to highlight the excellence and technological capabilities of Korea’s products in this sector. Seminars featuring the Ministry of Food and Drug Safety and member companies will introduce Korea’s system, research achievements, and new technologies to the audience.
By participating in ‘Vitafoods Asia 2025,’ KHFF is looking to establish Korea as a key player in the global health functional food market. The association’s presence at the event will serve as a platform to demonstrate Korea’s commitment to producing high-quality functional foods and its innovative approach in this industry. Through the promotional booth and seminars, KHFF will engage with international stakeholders, fostering partnerships and collaborations to further enhance the competitiveness of Korea’s health functional foods on the global stage.
The ‘K-Health W.A.V.E’ slogan represents KHFF’s focus on promoting Korea’s health functional foods with Wellness, Academic, Value, and Eco-friendly aspects. This approach emphasizes the holistic benefits of Korea’s products, aligning with the growing global demand for health-oriented and sustainable food options. By leveraging this marketing strategy at Vitafoods Asia 2025, KHFF aims to expand the reach of Korea’s health functional foods and strengthen its position in the international market.
Through its participation in Vitafoods Asia 2025, KHFF seeks to raise awareness about Korea’s advancements in health functional foods and its contributions to the industry. By showcasing the country’s system, research achievements, and innovative technologies, KHFF will demonstrate Korea’s expertise and capabilities to a diverse global audience. The association’s presence at the event underscores Korea’s commitment to promoting health and wellness through high-quality functional foods.
Overall, KHFF’s participation in ‘Vitafoods Asia 2025’ signifies a strategic effort to enhance the global competitiveness of Korea’s health functional foods industry. By engaging with industry experts, government officials, and businesses from around the world, KHFF aims to position Korea as a leader in providing innovative and effective solutions in the health functional food sector. Through collaboration and knowledge sharing at the event, KHFF is poised to drive growth and innovation in the global market.
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