Korean drama formats are evolving: shorter, more personal, and supported by artificial intelligence technology. Soonshot, an international short K-drama platform, has officially launched in Southeast Asia. The platform aims to cater to the changing preferences in viewership and offer a more engaging experience. Indonesia has been highlighted as a primary target market for the platform due to its growing interest in Korean entertainment.
Short AI-Based Dramas Becoming More Popular, Indonesia Becomes Target for Soonshot Platform
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