Russians are turning down Korean cars: even discounts of 1 million rubles do not help

The Korean brand KGM is gradually expanding its presence in the Russian market. Since spring 2025, sales have approached the thousand mark, and although this is not an impressive figure, the trend remains positive. The brand’s main advantage is its flexible pricing strategy, which is evident in the recent discounts offered to attract Russian buyers. However, despite the efforts to incentivize purchases, many Russians are still hesitant about choosing Korean cars over other brands. According to recent reports, even discounts of up to 1 million rubles have not been able to sway consumers towards KGM vehicles.