The New Culture of Art World: The ‘Corporate’ Illusion of Time…

In the past five years, the centers of theater, cinema, and various art forms have been undergoing significant changes. What changes in society directly impact the art world. When corporations enter the entertainment sector, discipline, regular income, excellent publicity, and shiny marketing are some of the characteristics that mark the shift. This corporate invasion has led to a commodification of art, where the focus shifts from pure creativity to profitability. The traditional aspects of culture like Lavani, Drama, and Cinema are now becoming more commercialized, losing some of their original essence.