The organization of a new major event under the auspices of the International Olympic Committee (IOC) has turned into a resounding failure. Promising statements and ambitious plans ended up in nothing. “Truly a new era.” Esports competitions have long boasted huge prizes, unmatched by traditional sports. Professional esports athletes now have millions of fans, ensuring a steady stream of sponsors. Naturally, the IOC couldn’t miss the potentially profitable sports market. At the 142nd committee session in July 2024, an ‘historic event’ was announced: the Olympic Esports Games.

IOC Cancels Games in Historic Embarrassment for Olympic Movement

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