Grand Egyptian Museum: A Spectacular Inauguration Set to Take Place

Even before that, the project had faced a series of setbacks, including political unrest and the impact of the Covid-19 pandemic. In a bid to reach the widest audience possible, Egyptian state-linked conglomerate United Media Services announced a strategic partnership with TikTok seeking to ‘share Egypt’s unparalleled civilizational story with audiences across the globe’. Following years of instability, Egypt’s tourism industry — which accounts for about 10 percent of the country’s workforce — has been recovering. In the 2023-2024 fiscal year, tourism revenues stood at $14.4 billion, up 34.6 percent compared to the previous year. Around 15 million tourists have visited Egypt in the first nine months of 2025, accounting for $12.5 billion in revenues and marking a 21 percent increase on the same period last year.