This Brand Will Take on the Role of European LADA in the Era of Electric Cars

At Stellantis, it is Citroen that has taken on the role of the most affordable brand, openly stating its intention to lead the European market in affordable electromobility. Citroen’s head in Germany, Thomas Golder, emphasizes: the brand does not consider itself ‘cheap’, but it is committed to offering the most advantageous solutions for those taking the first step towards electric power. Citroen now features a fully electrified lineup, from the compact Ami to the crossovers C3 Aircross and C4 X. The star is the e-C3, the most affordable European electric car, capable of covering up to 204 km on the WLTP cycle and priced at 16,950 euros, making it a direct competitor to Dacia.