KIA Prepares to Strike at Volkswagen T-ROC: Hybrid Model with a Price Around €27,000

The design will feature the brand’s current styling cues: a broad ‘tiger nose’ front grille, bold body lines, and elements inspired by the latest KIA electric vehicles. The manufacturer highlights the blend of ‘classical ICE-SUV heritage’ with modern aerodynamic solutions. Prices have not been disclosed yet, but the target is around €27,000, making the Seltos more affordable than its primary competitor, the Volkswagen T-ROC. In 2026, the refreshed XCeed will also be released, but it is the Seltos that is expected to become the brand’s new mass-market offering in Europe: affordable, modern, and aimed at a broad audience from young families to urban buyers seeking a hybrid with low fuel consumption and a convenient format.