After Watching a Movie, People are Eager to Get ‘Little Pig Monsters’ Merchandise – Hualong Net

This summer, the film market has been heating up. With hits like ‘The Legend of Luo Xiaohei 2’ and ‘The Little Monsters of Langlang Mountain’, many people are being drawn to related offline interactive activities. The peripheral merchandise related to animated IPs is also known as ‘Gu zi’, translated from the English word ‘Goods’. The ‘Gu zi economy’ is becoming a new consumer engine. The popular movies are sparking interest in offline interactive activities. At the Zhejiang Provincial Museum, a theme exhibition for ‘The Little Monsters of Langlang Mountain’ is running concurrently with the movie, with settings such as the ‘Little Pig Monster’ residence, ‘Double Dog Cave’, and ‘Fengming Pavilion’, allowing viewers to immerse themselves in scenes from the film. In addition, the exhibition integrates the plot of the movie by incorporating VR and other technologies to create multiple themed games, enabling visitors to join the Little Pig Monsters in battling monsters and leveling up together in their ‘journey to the west’. According to reports, the theme exhibition attracts a large number of visitors every day, providing an enriched movie experience beyond the screen.