Ford plans to expand the market for the Super Duty pickup, one of the company’s most successful and profitable vehicles. At the J.P. Morgan 2025 Auto Conference, Ford Pro’s Chief Financial Officer, Navin Kumar, stated that interest in the model is coming not only from domestic buyers but also from international markets. The desire to export the Super Duty is driven by the need to find new customers overseas due to increased competition in the USA. The company sees potential in countries where pickups are a popular choice among vehicle buyers.
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