Exploring Stores | Will the Market be Divided After the Firework Show Incident of the Ancestor Bird, Beloved by Consumers?

Over the weekend, outdoor brand Ancestor Bird’s fireworks show held in the Himalayas in collaboration with artist Cai Guoqiang sparked a huge controversy. On September 21, Cai Guoqiang’s studio and Ancestor Bird issued apologies. Meanwhile, the city committee and government of Shigatse have set up an investigation team, rushing to the scene for inspection and promising to handle the situation in accordance with the law. Despite the official statements, consumers seem reluctant to forgive, with some stating on social media that they will no longer buy Ancestor Bird products. “Fireworks Show” affect Ancestor Bird’s sales? Several consumers who had previously purchased Ancestor Bird outdoor clothing were asked by reporters. Some indicated…