Stargazer: Hyundai’s Most Personal Project for Senior Designer Simon Loasby

When working on the first-generation Stargazer, the Hyundai design team focused on studying the characteristics of Indonesian consumers. Insights that helped create a product that is truly relevant. The car stands out not only in design but also shows empathy towards its users. Hyundai Stargazer is not just a vehicle model for the South Korean manufacturer. For Simon Loasby, Senior Vice President and Head of Hyundai Design Center, Stargazer holds a deeply personal meaning. This is because the creation process involved a deep understanding of the Indonesian market and society.