ALPINA has always held a special place in the BMW ecosystem, offering a refined blend of craftsmanship, performance, and understated luxury. Now, following a complete transition under BMW’s control, the brand has officially defined its future. According to CEO Andreas Bovensiepen, ALPINA will continue to pursue its unique identity, drawing inspiration from the pursuit of Rolls-Royce levels of luxury and focusing on large luxury BMW models. This strategic shift aims to consolidate ALPINA’s position in the luxury car market, appealing to discerning customers seeking exclusivity and performance.
ALPINA to preserve DNA: Pursuit of Rolls-Royce and Spare Parts for Vintage Models
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