Amazon India’s Great Indian Festival sale kicks off on September 23

E-commerce giant Amazon India has revealed the launch date for its highly anticipated annual Great Indian Festival sale, set to begin on September 23. This announcement follows the recent changes in Goods and Services Tax (GST) rates by the GST Council. Prime members will have exclusive early access to the sale, providing them with a head start on the exciting deals and discounts that will be available. In addition to Amazon’s sale, rival Flipkart is preparing for its own Big Billion Days event, creating a competitive environment in the Indian e-commerce landscape. The alterations in GST rates introduced by the government will impact various products and services, with many food items expected to see reduced taxes.