At present, it is the back-to-school season, with the sales of various 3C products on the rise driven by government subsidies and other promotions. In Zhejiang, businesses have placed laptops, smartphones, AI learning devices, and other digital products in prominent positions, attracting many students and parents to make purchases.
In a digital mall in West Lake District, Hangzhou, Zhejiang, consumer Mr. Guo is shopping for a computer with his son. After comparing several models online, they decided to visit the physical store.
Consumer Guo Junpeng: ‘The old computer was slow, now we want to buy a better one, and it’s cheaper by one or two thousand yuan after the government subsidy.’
Upgrading existing devices is a major reason why many students are purchasing digital products. A visit to multiple digital stores revealed that in addition to the government’s trade-in policy, businesses are also offering education discounts, exclusive gifts, and more.
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