In the year 2025, BMW took the top spot in demand on this platform, surpassing Mercedes-Benz by 10% and Audi by 14%. It is noted that these three brands account for around 66% of all listings in the segment. In the category of premium SUVs, in particular, BMW enjoys the highest demand due to its reputation for quality and performance. Experts suggest that the appeal of BMW models lies in their driving experience, advanced technology features, and overall brand image among Russian consumers.
Between BMW and Mercedes-Benz: What Russians Prefer in the Second-Hand German Premium Car Market
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