Diwali Festival Sales Decline by 25%

Chennai, yesterday gold was sold at Rs. 97,600 per pavun. With prices soaring, the question arises: how to buy gold? Low-income, middle-class individuals are showcasing their gold assets. This trend is reflecting in sales as well. The price increase is affecting all aspects of the economy, especially the jewelry sector. Consumers are now more cautious when it comes to making purchases, leading to a 25% decline in Diwali sales compared to previous years. Despite the drop in sales, retailers are adapting by employing different marketing strategies to attract customers.