Flamengo signs sponsorship deal worth R$ 250 million with Betano, surpassing TV contract

Flamengo was heading towards a termination with Pixbet. The negotiation ended amicably and was announced last week. There had been discussions with betting companies for months, each signaling with offers of different standards. Throughout the process, Flamengo showcased the wide range of properties that would be involved to the betting companies, breaking down the value of each one, including Olympic sports, basketball, volleyball, and women’s soccer. A crucial point was the club demonstrating its advanced digitalization of its fans. Flamengo has a datalink with a large number of registered fans, essential for digitalized betting companies. Another key aspect is the understanding that Flamengo’s brand can be promoted globally by these betting companies, not only in Brazil. Last week, the club requested proposals from major competitors to close deals within certain standards for comparison.