Hybrid, Technology, and the Opportunity to Become Anti-Duster: Koreans Aim for the Next Big Thing

KIA is rapidly preparing for the debut of one of its most intriguing crossovers – the new Seltos 2026. The model has once again caught the attention of spy photographers, with parts of the interior now visible. The premiere is set for December 10, and the main question remains: will the Seltos enter the European market and become the ‘anti-Duster’ for them. Prototypes are being tested worldwide – from Korea to the winter roads of Scandinavia – and all are equipped with hybrid technology. This fuels speculation that KIA is considering launching the model specifically in Europe, where demand for affordable hybrids is increasing while diesel is gradually fading out. The exterior of the car has noticeably evolved: a new LED light design reminiscent of Stonic and EV5, and a more modern silhouette. Inside, the trademark architecture includes a dual 12.3-inch display, updated steering wheel, and an expanded range of electronic assistants.