The second edition of the JAFF Market kicked off in Yogyakarta with a captivating Hanoman dance performance, setting the stage for an event focused on Indonesia’s film ecosystem. Linda Gozali, market director and producer at Magma Entertainment, emphasized the strategic phase the platform is entering. With 116 exhibitors, 122 companies, and over 1,400 accreditation badges, the market has seen significant growth from the previous year. Gozali urged attendees to explore every corner of the expanded venue to fully experience what the market has to offer.
Gozali positioned the JAFF Market as a bridge connecting projects, talents, and investors from Indonesia to the global industry. This year’s festival, marking its 20th anniversary, awards the best Asian feature with the prestigious Golden Hanoman Award. Ahmad Mahendra, Director General of Cultural Development at the Ministry of Culture of Indonesia, highlighted the market’s importance in providing visibility internationally.
Mahendra outlined the ministry’s initiatives, showcasing the participation of Indonesian filmmakers in international events and the recognition received by local talents. He praised Yogyakarta’s cultural richness and the essential role of JAFF Market in promoting Indonesia globally. Sultan Baktiar Najamudin, Chair of the Regional Representative Council, emphasized the economic impact of the film industry and described the event as a beacon of hope for aspiring filmmakers.
Embracing Indonesia’s diverse landscapes, Najamudin encouraged young filmmakers to seize the opportunities offered by the country’s cinematic stage. JAFF Market 2025 is scheduled from Nov. 29 to Dec. 1, promising to further amplify Indonesia’s presence in the global film industry.
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