Menstrual blood mask goes viral on social media: Is it beneficial? What does dermatology say?

Influencer Sarah Sol went viral by showcasing an unconventional facial rejuvenation method: using her own menstrual blood as a face mask. The technique was followed by numerous women on social media. According to Sol, it’s a ‘pure and fresh’ way to seek hydration for the skin. ‘Do you want the ancient female secret to youthful and radiant skin? Well, now you know what it is. Get down there… right between your legs,’ wrote the self-proclaimed menstruation cycle educator and womb healer. This trend, inspired by the ‘Sacred Feminine’ movement, which advocates for women to reconnect with the essence of femininity, has been gaining popularity in recent years and now has regained strength in the last months. For advocates, cervical mucus mixed with blood serves as a rejuvenator, helps prevent wrinkles, and leaves the skin soft and hydrated.