São Paulo and sponsor anticipate end of agreement and terminate contract

São Paulo and Blue Saúde have terminated their sponsorship contract ahead of schedule, which was set to run until December. The Tricolor and the healthcare provider had a valid partnership until December of this year, but they chose to end the agreement early, with details remaining confidential as per the agreement. The company’s logo appeared on the back of the club’s shirt, just below the player’s name and number. The agreed-upon amount, established in July of last year, was around R$15 million. With the brand’s departure, São Paulo will now seek new sponsorship opportunities for their kit, with Superbet as the main sponsor. The betting company’s deal could generate up to R$1 billion by 2030, the club’s centenary year. The information about the early termination of the agreement with Blue Saúde was reported by Blog do São Paulo and confirmed by UOL.