Wealth is never just about money: New private banking chief on redefining how fortunes are built

By partnering with Lombard Odier, a 229-year-old wealth and asset manager, Hong Leong Bank is introducing well-established global knowledge to South-east Asia. Hong Leong Bank focuses on comprehending each client’s complete financial needs as an advisory-first bank. The bank aims to redefine the concept of wealth, emphasizing that it is not merely about money. Through this partnership, clients in South-east Asia will benefit from a blend of tradition and innovation in wealth management services. This collaboration aims to create a new standard for building fortunes based on a holistic approach to financial well-being. By combining the expertise of Lombard Odier with the client-centric approach of Hong Leong Bank, a new era of private banking is set to emerge in the region.