Zhao Lusi publicly accuses the brokerage company Galaxy Cool Entertainment, 95’s ‘top streamer’ in an ‘emotional battle’ with the company?

On July 8th, netizens noticed that the ‘Galaxy Cool Entertainment MCN’ verification badge disappeared from Zhao Lusi’s social platform homepage. At 8:30 pm on August 2nd, Zhao Lusi chose to tear apart her brokerage company Galaxy Cool Entertainment, accusing the company of ‘multiple crimes’, such as unauthorized withdrawal of 2.05 million RMB from the studio account, inducing the signing of profit-sharing agreements, ownership of the studio’s operational rights, unsuccessful contract termination, and more. This new episode can be considered a sequel to the controversies surrounding her personalized variety show ‘Little Courage’ earlier this year. The post, filled with anger and lacking punctuation, emphasizes authenticity. However, if a celebrity’s personal image is seen as an IP symbol requiring careful maintenance from various parties and a brand with high commercial value, this is not a good PR strategy…