Amsterdam, Netherlands, September 15, 2025 – ZTE Corporation, a global leader in integrated information and communication technology solutions, and TELE System, a well-known Italian consumer electronics brand, have introduced UP Stick, a groundbreaking 4K Google TV™ set-top box (STB), at IBC2025. This collaboration aims to revolutionize the viewing experience.
By combining ZTE’s expertise in information and communication technology with TELE System’s reputation for quality consumer electronics, UP Stick offers a new level of entertainment. The 4K Google TV™ set-top box promises a state-of-the-art viewing experience, providing seamless streaming, impressive picture quality, and innovative features.
The partnership between ZTE and TELE System signifies a significant leap forward in the industry. UP Stick is set to change how consumers interact with their entertainment devices, offering a richer, more immersive experience. This launch at IBC2025 showcases the commitment of both companies to innovation and customer satisfaction.
At the heart of UP Stick is cutting-edge technology that enhances the way users engage with media content. The 4K Google TV™ set-top box opens up a world of possibilities, with easy access to streaming services, apps, and content. It represents a new era in home entertainment.
ZTE Corporation and TELE System’s collaboration on UP Stick signals a shift towards advanced, user-centric solutions in the market. The 4K STB is designed to meet the evolving needs of modern consumers, providing a seamless entertainment experience. This launch marks a milestone in the industry’s journey towards the future of home entertainment.
IBC2025 serves as the perfect platform for the debut of UP Stick, as industry professionals and enthusiasts gather to witness the latest innovations. ZTE and TELE System’s joint announcement solidifies their commitment to pushing boundaries and setting new standards in the realm of consumer electronics.
UP Stick’s unveiling at IBC2025 marks the beginning of a new chapter in entertainment technology. This next-generation 4K Google TV™ set-top box represents a collaboration between two industry leaders dedicated to delivering exceptional viewing experiences. The future of home entertainment looks more exciting than ever with UP Stick.
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